Why I love Better World Books

I love where I work, Better World Books. Why? I will tell you.
Many companies out there have "donotreply@" email addresses which give you a very boring auto-response about not checking that email. It makes me hate those companies.

BWB let me write the auto-response that we use.

So if you send an email to donotreply@betterworldbooks.com, you will get the following message:

You have probably guessed by the speed with which we responded that we are not actually replying, but rather this automated message is replying telling you that we are not replying.

Did you see the email address to which you were replying? (do not reply @ betterworldbooks.com) Don't worry. We figured someone would be curious about what would happen if they did reply, hence we created this message you are now receiving. Hey, it's better than you thinking we were just ignoring you, right?

We hate to break it to you, but we will actually never see the email you just sent. In the industry they call this an "unmonitored email address." We call it "The Email Address We Use When We Need To Send Out Information To Lots Of People At Once." (Not as catchy, perhaps, but straightforward.)

But wait! There's still a way to get in touch with us. This selfless auto-response is here to help redirect your inquiry:

- If you need to reach us, please contact your account representative directly. He or she will be best equipped to handle your inquiry.

- If you do not know who your rep is, you can send an email to campus@betterworldbooks.com. Try not to freak out if our response doesn't come back in under 3.14159 seconds like this one did.

- Or, if it is really urgent, or you are just plain sick of email, give us a call at 800.894.0242 ext 773.


Thank you and have a great day!

Sincerely,
The Better World Books auto-email specifically designed for people who do not take "do not reply" addresses seriously